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כדאי לדעת שלקישורים היוצאים הללו יש יתרון נוסף – אם בעל האתר גילה שקישרתם אליו (או שעשיתם מאמץ והודעתם לו שקישרתם אליו) – הוא יכול לקשר בחזרה אליכם, לשתף את העמוד במדיה חברתית ולהגדיל את החשיפה שלכם. אגב, זו אחת מהשיטות היעילות ביותר לבניית קישורים.
להיזהר מאוד עם קישורים ממקורות חיצוניים. לגוון כמה שיותר בטקסט של הקישור:
הטקסט שממנו יוצא הקישור, יהיה במילת המפתח שאותה אנו רוצים לקדם (כולל ואריאציות שלה). ניתן להשאיר גם אזכורים של שם העסק, המוצרים והשירותים שלנו, מה שבהחלט תורם למיתוג ולקידום.
שימוש עיקרי לפעולות קידום: יצירת תוכן, מחקר ותמיכה בשיווק.
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